The Benefits of Using Digital Signage
Grabbing the attention of today’s super savvy consumers isn’t easy. Whilst many companies spend an inordinate amount of marketing and advertising, the latest developments in digital signage may provide a simpler solution. Digital signage provides a truly unique approach to marketing, taking the convenience of traditional posters to a whole new level.
Unlike one-faceted posters, which once used find their way into the nearest bin, digital signage content can be adapted to provide a long term advertising solution. Digital signs use LED, LCD and projection technology to display content that is connected to your business with screens able to be placed in public spaces, reception areas and shop fronts. There are many benefits associated with digital signage use, advantages that we so proudly shout about as a supplier of digital signage products. Read on to discover the rewards you can reap as a digital signage user.
No more printing
Producing traditional advertising and marketing materials, like posters, direct mail and brochures, takes time and costs money, but by switching to digital signage, you can say “goodbye” to printing. Using the latest digital signage hardware and software, you can create a continuous stream of fresh content to engage with new and existing customers. Updating content is quick and easy with media able to be altered around the clock with immediate effect. With digital signage you have complete control of what’s being displayed.
Impress like never before
With digital signage, you aren’t confined by the content challenges of traditional media. The possibilities are endless with digital content giving you more ways to attract attention, impress your customers and outdo your competitors. Digital signage can be used to display all types of content, such as digital images, video, information, RSS feeds and streaming media, so whatever the objective of your latest campaign, you can create content that really resonates with your target audience.
From a marketing and advertising perspective, the attractive, interactive displays are a great route to increasing your company’s visibility, particularly in congested marketplaces. Whilst digital signage systems used for information and wayfinding are excellent ways to enhance your customer experience.
Suitable for all campaigns
As a business, you will have various active campaigns to achieve various short and long term goals. With digital signage you can provide information for wayfinding, exhibitions, marketing and even outdoor advertising at the touch of a button.
It’s so easy to adapt campaigns to your unique requirements and engage customers across the board. Point of sale digital signage in particular is becoming more and more popular, with the attention-grabbing displays, cloud-sourced content, lower overheads, enhanced interactivity and improved brand awareness just some of the advantages being realised by retailers. Point of sale signage also provides important metrics giving businesses an insight into the buying habits of their customers. This data can be used to update displays and wider campaigns for more effective marketing.
Here at Digital Vision Store, we stock a selection of digital signage players and accessories. Browse our online shop to view products or get in touch with our team for advice.