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Digital Signage Design Tips for 2017

With more than 40% of customers stating that digital signage can alter their buying habits and even get them closer to that point of purchase, digital displays in retail and business environments can have a huge impact on sales. Outdoor digital signage displays have also been proven to reach more customers than video advertising online, which makes integrating digital signage into your wider marketing mix a worthwhile step towards improved visibility and better business.

Whilst much advice is offered online about the benefits of digital signage and the unique features that make digital signage technology so easy to use, it is important to note that digital signage use for advertising purposes relies on the content displayed being as engaging, eye-catching and appealing to your target audience as possible. As leading suppliers of innovative digital signage products, we understand why digital signage works for so many industry sectors. But for those looking to advertise their brand and the products or services that sit at its heart, how can your digital signage content cut through the noise and make an impression that is not only great but memorable?

Keep it simple

Providing an engaging experience, even at a glance, is all about simplicity. A digital signage design that is more concise and easy to understand is favoured over complexity, and ensures memorable results, whether you are targeting passers-by with outdoor displays or customers browsing in-store.

Rethink your text design

It’s not just the design of your wider display template that matters, the design of any text on screen also makes a huge difference to an ad’s overall success. There are so many fonts, sizes and colours to choose from, and whilst creativity is important to text design, ensuring optimum visibility and interaction is just as vital. Something as seemingly insignificant as poor font selection can have a major impact on the effectiveness of your display. Ensure fonts are legible and simple, even from a distance, and keep colours and other design features on brand to improve consistency across campaigns.

Don’t forget those CTAs

Calls to action are an important part of any brand-customer correspondence. Your calls to action (including contact information such as phone numbers, web addresses, emails and social handles) need to be at the forefront of your campaign to guarantee conversion.

Embrace multimedia

With digital signage displays making the sharing of all media possible, it would be a shame not to utilise these capabilities to your advantage. With more than 500 million hours of video watched on YouTube every single day and some 87% of online marketers using video content to promote their wares and the products or services of their clients, there’s no doubt that consumers love video. Using video within your digital signage campaign wisely is essential however.

Complicated animation can interfere with readability, especially when using video and text in unison. Use video clips selectively, ensuring that brand staples like your logo and wider theme are consistent throughout for a more cohesive user experience.

So you’re clued up on how to design your digital signage campaign, now all you need is the technology! We stock a wide range of digital signage displays for use in campaigns of all scopes and niches. Visit our online store to get started.